We have a proven track record of helping our clients solve complex business, communications and public policy problems. We have experienced professionals with strong backgrounds in media, corporate communications and government to help set, drive and implement targeted strategies to achieve lasting success.

Leveraging our depth of experience and connections across a range of sectors, we help our clients create opportunity and mitigate risk. Be it in reputation or crisis management, thought leadership, issues or change management, or media relations – our strategic approach delivers results.


We deliver results wherever our clients need us. While our principal offices are in Ottawa and Montreal, our reach extends into every province and territory, as well as Canada’s major corporate and media centres.

PAA has managed national media campaigns to promote and shape the corporate reputation of some of the largest businesses in the world. We can deftly execute national PR, advertising and social media advocacy campaigns at a moment’s notice.

Our public policy connections touch all levels of government across the country. We are experts in understanding and adapting to local environments in order to engage with key decision makers to find solutions that work for everyone.


Our office in Ottawa, close to the regulators and decision makers who have an impact on Canada’s largest businesses, features a team with several decades of combined experience. We provide our clients with the public affairs insight and hands-on support they need to move complex issues forward. We also work with partners to develop powerful communications campaigns—everything from grassroots social media campaigns to multimedia ad campaigns. We mostly work quietly and discreetly behind the scenes, but sometimes the situation calls for persuasive advocacy campaigns—to build the reputations of organizations, movements, and business leaders, or to get regulators to sit up and take notice.


Our Montréal office provides advisory services to support clients in a range of areas, including government and public affairs, media relations, corporate communications, crisis management and facilitation. Our advisors draw on extensive experience inside government at both the municipal and provincial levels, as well as many years advising clients on relations with government, media and stakeholders. In Québec, there is no other public affairs advisory with the depth of talent, experience, understanding and relationships that PAA continues to cultivate. 


PAA is based in Canada, but our advisory expertise has global reach. Since our inception in 2010, our team has been advising private sector organizations on their relations with governments in Europe, South America, Asia Pacific and the United States. Part of the global FTI network, PAA has instant, valuable connections in over 29 countries on six continents.

From strategy development to on-the-ground representation, we have been helping clients shape the development of international regulations and public policies that matter to their businesses. Our global work includes supporting advocacy efforts with United Nations organizations and other multilateral bodies, as well as helping to organize and manage complex industry coalitions.

This depth of experience enables us to offer global organizations unsurpassed public affairs advisory services on issues that cross both borders and industry sectors.


We have deep knowledge in a broad range of sectors. Here are just a few.

  • Arts & culture
  • Clean energy
  • Cybersecurity
  • Economic development
  • Environment & climate change
  • Financial services
  • Government modernization
  • Health care
  • International trade
  • Mining
  • Natural resources
  • Privacy and data
  • Payments
  • Technology
  • Telecommunications
  • Transportation