About
For us, it’s not just business. It’s personal.
For us, it’s not just business. It’s personal.
PAA is a public affairs and communications powerhouse with a core team of over 25 professionals and a supporting cast of dozens of experts across a wide range of sectors. Over a decade ago, we set out to create an environment where colleagues and clients could come together to create lasting relationships and achieve the most rewarding successes of their careers.
At PAA, we don’t just make promises and hope for the best. Our clients’ success is deeply personal to us. When we commit to achieving something, we are relentless about achieving it.
Transforming adversity into lasting advantage.
Transforming adversity into lasting advantage.
Today, governments are more engaged than ever in setting the agenda for business and the economy. As a result, it is critical that organizations and their public affairs advisors aren’t just diligent, but vigilant. We help our clients do more than just identify risks or react to change because they have to. We recognize opportunities others don’t yet see—and help our clients take full advantage.
Drawing on decades of experience with public policy makers, business, media, and stakeholders, PAA has helped shape public policy and manage corporate reputations in Canada and around the world. We understand the factors that drive change and work with clients to channel those forces toward positive outcomes.
Commitment to Truth & Reconciliation
Commitment to Truth & Reconciliation
We recognise our role as a public affairs and communications firm in supporting reconciliation. We are guided by the Truth and Reconciliation Commission’s Call to Action 92, which asks businesses to work respectfully with Indigenous Peoples and support reconciliation in meaningful ways.
As a firm with offices in Ottawa, Toronto and Montreal, we work on lands with deep Indigenous histories, including the unceded territory of the Algonquin Anishinaabe Nation in Ottawa; Treaty 13 territory in Toronto, home to the Mississaugas of the Credit, the Anishinaabe, the Haudenosaunee and the Wendat; and, in Montreal, Tiohtià:ke, the ancestral and unceded territory of the Kanien’kehá:ka, and the traditional lands of the Anishinabeg, Wendat and Abenaki Peoples.
As our team grows, our commitment will grow too. We will deepen our understanding and broaden the ways we contribute.
- We recognise the importance of economic reconciliation and continue to consider how our work and relationships can support Indigenous inclusion.
- We learn from Indigenous histories and perspectives, including the legacy of residential schools and the significance of Indigenous rights.
- We seek to engage with Indigenous Peoples in ways that are respectful, thoughtful and grounded in listening.
- We observe the National Day for Truth and Reconciliation each year by pausing to reflect and encouraging learning across our team.
Reconciliation is not a one-time act. It is an ongoing process that we approach with care and intention.